Babe Sneaker store – a perspective on a motherhood
This May, women's sneaker store Babe stretches its perception of parenthood.
The idea is to enlighten different views of motherhood through the lens of three completely different women. They have contrasting views on the role of "Being a mother" and the situations in which they encounter it. Luci artist, “Kyivness” producer Mila Potapova and body trainer at STAN studio Laura, shared their views on motherhood. Upon viewing dedicated short videos for each character, viewers are left with compelling ideas that warrant further contemplation and comprehension.
https://www.instagram.com/reel/CsD-RSLP1zD/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==The first participant in the “Motherhood” initiative is Luci, a singer, together with her daughter Bohdana. As they share a stroll through their hometown of Kyiv, we learn about the significance of cultivating a friendship with children, prioritization, conflicts arising from the differing needs of a mother and child, and discovering the joy in the journey of raising a child. This prompts us to reflect on the thesis: "In motherhood, the process holds greater significance than the outcome."
Luci, wears Nike Air Force 1 Low Lavender sneakers.
https://www.instagram.com/reel/CsGrgEUvTw3/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==A second look at "Motherhood" from Mila Potapova, Kyivness producer, volunteer and a great human being. "I express my nurturing nature, through help", says Mila. A non-trivial look at motherhood and how it helps people and children to feel fulfilled and important. Mila's story is bound to inspire numerous acts of kindness within our country.
This initiative is of exceptional importance to the Babe team, as a few years ago they could not have even imagined that they would be shooting a story about motherhood. As the team matured, so did the regular customers. That's how orders for children's Danks began to appear, and messages with questions about the children's Force sizes began to appear. The story of our customers' gender reveal party became a real highlight for Babe as a brand, raising awareness in a unique way. The couple had a deal with their doctor who sent a letter to the store revealing the baby's gender. When the letter arrived with a simple "Boy" written on it, the Babe team got creative and wrapped up tiny blue Jordans in thick matte paper. Seeing the customers' reactions, the team's growth, and the changing values around them inspired the Babe women's sneaker store to conduct their own informal research on attitudes towards motherhood.
https://www.instagram.com/reel/CsI9BFLM2XS/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==
The last but not least featured participant in the initiative is Laura, a body trainer at the STAN studioand her daughter Emilia. This reel we explore the beautiful harmony of movement and mindset shared by mother and daughter. We dive into the challenges of parenthood, confronting fears and embracing a fearless and open approach to motherhood. Inside the mirrored walls and focus on body control, we come across a powerful statement: "To truly feel a child's love, you must first fill yourself with love."
The team at Babe, the women's sneaker store, wants to wish all the incredible mothers, grandmothers, and soon-to-be moms a Happy Mother's Day! We admire your unique journey of motherhood and are inspired by the wonderful example you set. Thank you for everything you do!